On-site AI Mode Experience
See how AI transforms your brand's digital product experience
Does this sound similar?
Discovery is shifting to ChatGPT.Customers find you there, but you lose the relationship and data.
Organic Google search traffic is declining.Google's AI Overviews are killing organic search.
Personalization is hard to scale.Every shopper wants something different.
Ads are getting more expensive.Reaching each customer persona now costs more.
MeetVVariaAIVVariaAIThe platform that helps you win in AI-driven commerce — with personalized AI-powered shopping on your site and increased visibility when shoppers use AI.
V
VariaAIV
VariaAIHow It Works
Instantly upload your product catalogue and content
No manual uploads required. VariaAI automatically scrapes and processes your existing product data — titles, images, specs, reviews, and benefits — directly from your site.
Learn more about how we use your catalog→
Fight back against AI middlemen
The traditional customer journey is being replaced by AI-first discovery. Varia helps you win in both funnels - whether customers start on your site or in ChatGPT.
Our perspective on where AI shopping is going
Get the insights and strategies you need to maintain direct relationships with your customers in the age of AI intermediaries.
You Might Be Wondering...
Common questions about how VariaAI can transform your e-commerce experience
The Simple Version: We add an AI-powered search bar to your website that works just like ChatGPT for shopping.
What Your Customers Experience:
Instead of browsing generic product pages, shoppers can ask natural questions like "I need a lightweight, cruelty-free hair product for humid NYC summers."
What Happens Behind the Scenes:
Varia AI instantly analyzes their query, understands their unique needs, and dynamically adjusts the product presentation—including imagery, product names, titles, reviews, claims, and benefits—to show the variants and features most relevant for them. This makes every product feel personal, helping shoppers discover (and buy) with confidence.
By showing every shopper a version of your product that directly answers their needs (climate, concern, ingredient, lifestyle, etc.), Varia AI makes your catalog more relevant and compelling. This boosts product discovery, increases conversions, and keeps customers coming back—because they quickly find the product that's "just right" for them, not a generic listing.
Great news—no major changes needed! Here's what's required:
Your Website: We'll add a simple AI search bar to your site's customer-facing pages. Think of it like adding any other tool or widget to your store.
Your Backend/Database: Zero changes required. Your existing e-commerce platform, inventory system, and backend stay exactly as they are.
Getting Started: Just send us your product information (SKUs), and our AI creates personalized product experiences on our secure servers. Our team handles the technical setup and provides full support to make integration smooth and hassle-free.
Most customers are up and running within days, not weeks!
Varia AI sits independently from your backend. Here's how it works:
Step 1: You upload your products (SKUs) to Varia AI—no changes to your backend needed.
Step 2: Varia AI generates AI-powered variants on its own backend. Your store's backend remains untouched; we do not connect directly to your backend systems.
Step 3: You add Varia AI's custom AI search bar to your website's frontend (typically a simple snippet of code or a plugin).
Step 4: When customers use the AI search bar (e.g., "I live in NYC and need a cruelty-free hair product for humid summers"), Varia AI processes their query, matches it to the right product variant, and dynamically personalizes the entire product presentation—adjusting imagery, product names, titles, featured reviews, claims, and benefits to speak directly to that shopper's specific needs—all on the frontend.
Step 5: Optionally, Varia AI can use past shopping behaviors (if available) to further personalize recommendations.
Absolutely not! Here's why your site stays lightning-fast:
All the Heavy Lifting Happens Off-Site: Varia AI does all the complex AI processing on our powerful servers, not yours.
What Reaches Your Site: Only the final, optimized content gets delivered to your customers—no extra load on your website.
Built for Speed: We specifically designed our system to maintain fast page loads and smooth browsing experiences.
Quality Assured: Before you go live, we thoroughly test everything to ensure your site performs perfectly.
Your customers get personalized experiences without any lag or slowdown!
Absolutely—you have complete control! Here's how it works:
Review Everything First: Before anything goes live, you'll see exactly how Varia AI presents your products to different customers.
Easy Approval Process: Simply review, approve, or edit any content before your customers see it.
Your Brand, Your Rules: Varia AI only uses your approved product information and follows your brand guidelines—no surprises or unauthorized claims.
Full Control: You can publish, modify, or remove any personalized content whenever you want.
Think of it like having a smart assistant that creates drafts for you to approve—you're always the final decision maker!
Great question! Our pricing depends on your specific needs and the value we can deliver to your business. We'd love to discuss a custom plan that works for your budget and goals. Book a demo and we'll walk you through pricing options that make sense for you.
We specialize in personal care and beauty, but we're open to working with any brand! Here's what works great:
Our Sweet Spot: Personal care, beauty, skincare, haircare, cosmetics, and wellness products where customers have specific needs based on skin type, hair texture, lifestyle, or concerns.
Perfect Examples:
• Skincare (oily vs. dry skin, anti-aging vs. acne)
• Haircare (curly vs. straight, color-treated vs. natural)
• Supplements (fitness goals, dietary needs, age groups)
We're Also Great For: Any product where customers ask "Which one is right for me?" - from home goods to pet products to food items.
Special Cases: Highly regulated products (like pharmaceuticals) may need custom setup, but we love a good challenge!
If your customers have diverse needs, we can probably help personalize their experience.
Your product data is processed securely, never shared or sold. Shopper data is anonymized, used only to enhance search and personalization, and is never stored as personally identifiable information (PII). You control what's shared, and we regularly review our data practices to ensure your trust.
You'll see results fast! We get you up and running quickly—typically within 2 weeks.
The Results: Our customers typically see a 15% boost in revenue within the first month thanks to better personalization that helps shoppers find exactly what they need.
Bottom Line: You could be seeing more engaged customers and higher conversions in no time!
The Simple Version: We add an AI-powered search bar to your website that works just like ChatGPT for shopping.
What Your Customers Experience:
Instead of browsing generic product pages, shoppers can ask natural questions like "I need a lightweight, cruelty-free hair product for humid NYC summers."
What Happens Behind the Scenes:
Varia AI instantly analyzes their query, understands their unique needs, and dynamically adjusts the product presentation—including imagery, product names, titles, reviews, claims, and benefits—to show the variants and features most relevant for them. This makes every product feel personal, helping shoppers discover (and buy) with confidence.
By showing every shopper a version of your product that directly answers their needs (climate, concern, ingredient, lifestyle, etc.), Varia AI makes your catalog more relevant and compelling. This boosts product discovery, increases conversions, and keeps customers coming back—because they quickly find the product that's "just right" for them, not a generic listing.
Great news—no major changes needed! Here's what's required:
Your Website: We'll add a simple AI search bar to your site's customer-facing pages. Think of it like adding any other tool or widget to your store.
Your Backend/Database: Zero changes required. Your existing e-commerce platform, inventory system, and backend stay exactly as they are.
Getting Started: Just send us your product information (SKUs), and our AI creates personalized product experiences on our secure servers. Our team handles the technical setup and provides full support to make integration smooth and hassle-free.
Most customers are up and running within days, not weeks!
Varia AI sits independently from your backend. Here's how it works:
Step 1: You upload your products (SKUs) to Varia AI—no changes to your backend needed.
Step 2: Varia AI generates AI-powered variants on its own backend. Your store's backend remains untouched; we do not connect directly to your backend systems.
Step 3: You add Varia AI's custom AI search bar to your website's frontend (typically a simple snippet of code or a plugin).
Step 4: When customers use the AI search bar (e.g., "I live in NYC and need a cruelty-free hair product for humid summers"), Varia AI processes their query, matches it to the right product variant, and dynamically personalizes the entire product presentation—adjusting imagery, product names, titles, featured reviews, claims, and benefits to speak directly to that shopper's specific needs—all on the frontend.
Step 5: Optionally, Varia AI can use past shopping behaviors (if available) to further personalize recommendations.
Absolutely not! Here's why your site stays lightning-fast:
All the Heavy Lifting Happens Off-Site: Varia AI does all the complex AI processing on our powerful servers, not yours.
What Reaches Your Site: Only the final, optimized content gets delivered to your customers—no extra load on your website.
Built for Speed: We specifically designed our system to maintain fast page loads and smooth browsing experiences.
Quality Assured: Before you go live, we thoroughly test everything to ensure your site performs perfectly.
Your customers get personalized experiences without any lag or slowdown!
Absolutely—you have complete control! Here's how it works:
Review Everything First: Before anything goes live, you'll see exactly how Varia AI presents your products to different customers.
Easy Approval Process: Simply review, approve, or edit any content before your customers see it.
Your Brand, Your Rules: Varia AI only uses your approved product information and follows your brand guidelines—no surprises or unauthorized claims.
Full Control: You can publish, modify, or remove any personalized content whenever you want.
Think of it like having a smart assistant that creates drafts for you to approve—you're always the final decision maker!
Great question! Our pricing depends on your specific needs and the value we can deliver to your business. We'd love to discuss a custom plan that works for your budget and goals. Book a demo and we'll walk you through pricing options that make sense for you.
We specialize in personal care and beauty, but we're open to working with any brand! Here's what works great:
Our Sweet Spot: Personal care, beauty, skincare, haircare, cosmetics, and wellness products where customers have specific needs based on skin type, hair texture, lifestyle, or concerns.
Perfect Examples:
• Skincare (oily vs. dry skin, anti-aging vs. acne)
• Haircare (curly vs. straight, color-treated vs. natural)
• Supplements (fitness goals, dietary needs, age groups)
We're Also Great For: Any product where customers ask "Which one is right for me?" - from home goods to pet products to food items.
Special Cases: Highly regulated products (like pharmaceuticals) may need custom setup, but we love a good challenge!
If your customers have diverse needs, we can probably help personalize their experience.
Your product data is processed securely, never shared or sold. Shopper data is anonymized, used only to enhance search and personalization, and is never stored as personally identifiable information (PII). You control what's shared, and we regularly review our data practices to ensure your trust.
You'll see results fast! We get you up and running quickly—typically within 2 weeks.
The Results: Our customers typically see a 15% boost in revenue within the first month thanks to better personalization that helps shoppers find exactly what they need.
Bottom Line: You could be seeing more engaged customers and higher conversions in no time!